Comparison
odooPXL vs Northbeam
Northbeam offers enterprise MMM for high-spend DTC brands. odooPXL brings ERP-grade attribution to Odoo stores without the enterprise price tag.
| Feature | Northbeam | odooPXL |
|---|---|---|
| Odoo eCommerce / CRM / POS | ||
| Media mix modeling (MMM) | ||
| Server-side CAPI | ||
| Multi-touch attribution | ||
| ERP-verified revenue | ||
| B2B lead gen support | ||
| CRM stage signals | ||
| Audience builder & sync | ||
| Creative analytics | ||
| Ad invoice reconciliation | ||
| Free tier available | ||
| Self-serve onboarding |
Where Northbeam wins
- Media mix modeling for budget allocation
- Incrementality testing for large-spend brands
- Deep Shopify + Amazon integrations
Where odooPXL wins
- 90%+ lower cost ($79-239 vs $1K-15K/mo)
- Native Odoo ERP integration
- B2B lead gen and CRM pipeline signals
- Self-serve setup, no sales call required
Pricing comparison
Northbeam
$1K-$15K/mo
Enterprise contracts, DTC only
odooPXL
$79-$239/mo
Annual billing, B2C + B2B, free tier